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| 12.15.22 |
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As the year comes to a close, we're tipping our caps to the EDTA winners who mined the approach, creativity, execution, tools and results to deliver the most innovative use of design and tech in events in 2022. Cheers to your hard work, and a prosperous 2023. 🥂
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'Retail-light' and Culture Heavy: Our Tour of Genesis House
At Genesis’ New York-based brand home, every detail is curated, from the furniture in the library to the signature scent to the serving dishes used in its on-site, Michelin-starred restaurant, Onjium. Here’s how the brand’s Korean heritage is woven throughout the three-story space… Read more. |
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Inspired by User Pain Points, Meta Offers SMB Workshops
The five-city Meta Boost Small Business Studios tour offered educational workshops, networking, one-on-one mentoring and panel discussions, all aimed at helping small business owners expand their online presence through Facebook and Instagram’s digital marketing tools… Read more. |
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| Partner Content
The Role of Personalization in ‘Experiential Commerce’
There is no single pathway, no one-size-fits-all approach to campaigns in this era of the “Great Reset,” but the brands focused on digitally led stories, personalization and data, are going to come out on top. Read on for Salt XC’s expert take.
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Jäger and Lesbian Bar Project Partner to Save Safe Spaces
Many experiential brands are working on building strategies that blend in-person and metaverse experiences. Jägermeister got the ball rolling with an IRL bar tour and metaverse destination designed to help preserve queer spaces and share the stories of lesbian bar owners… Read more. |
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Looking to Engage HBCU Students? This is How FX Did it
With its hit show “Atlanta” as an anchor, FX hosted events in Washington, D.C., and Atlanta to launch a dialogue on what it means to be Black in America today among HBCU students. And the brand walked the walk: 90% of vendors were Black-owned businesses and alumni… Read more. |
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NFT Project Deadfellaz Opens its Pink Throne to the 'Horde'
The inherent value of bringing the NFT community together in person was reinforced by Deadfellaz at its freakshow-esque DeadZone LA activation, hosted in a post-apocalyptic-themed basecamp environment. See how the Web3 company united both its aesthetic and audience IRL… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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