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| 11.17.22 |
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Live Nation's Q3 report is like Christmas come early. The festival giant just recorded its highest-ever quarterly attendance, with 44 million fans appearing at 11,000 shows over the summer. Meanwhile, the company's confirmed sponsorships for 2023 are up by 30%.
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Morgan Stanley's Spacesuit is a Giant Leap for Womankind
Houston, we have a diversity problem: female representation in space. So Morgan Stanley, on a mission to inspire more women to pursue space exploration and make finance more attainable, built a women’s spacesuit and unveiled it at a cosmos-themed activation in New York… Read more. |
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Event Prof Passion Projects: Inside Black History Bike Ride
Our latest podcast episode delves into the passion projects that marketers are tackling outside of their chaotic work schedules. Our guest Talib Abdullahi, events coordinator at Tito’s, shares his experience building a nonprofit that provides bike tours of significant BIPOC sites… Read more. |
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Partner Content
Five Tips for Using Social Media to Build a First-party Database
Social media is fertile ground for collecting owned audience insights, but not enough marketers are embracing its true impact as an “ecosystem that houses your brand audience.” Read on as the Experiential Commerce experts at Salt XC talk contests, influencers, e-commerce, metadata, and much more. |
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Do You Have the Safe Word? FX Tantalizes 'AHS' Superfans
When an activation is only for the 18+ crowd, it’s gotta be good. Such was the case for FX and its “AHS”-themed boutique, where horror and art were expertly blended to create an intriguing experiential journey. Oh, and did we mention there was a safe word "specialist" on hand?… Read more. |
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DE&I Tuneup: 6 Tips for Diversifying Your Event Audiences
From ensuring that no attendee feels like the “only” at an event to leveraging data, Forbes’ Chardia Christophe-Garcia offers best practices on building a more diverse event audience. Hint: If attendees don’t see people like themselves represented on stage, it's a turnoff... Read more. |
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The Juice is Worth the Squeeze on Wyman's Updated Tour
Take baby steps. Build loyalty from the ground up. Don’t overdo the swag. These are just a few of the pro tips Wyman’s brand manager shared after wrapping the company's second mobile sampling tour, which this year made stops at events ranging from road races to festivals… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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