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Experiential

01.04.18

B-TO-C EVENTS

EVENT TECHNOLOGY

PHOTOS/VIDEOS

SUPERBOOK

Editor
Kait Shea

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An Access Intelligence Publication

Old Navy Gets Millennials to Think Inside the Box
In partnership with media brand POPSUGAR, the retailer hosted a 'Deck the Hauls' holiday gifting event geared toward millennial women that aimed to put the playful spirit back into holiday shopping. From a 'jingle belt' conveyor belt serving up must-have gift items selected by the two brands, to a host of Instagrammable moments, the experience helped consumers revive the joy of shopping for loved ones. MORE

Sticky and Clicky: Top 10 Stories of 2017 As the industry anticipates what's in store for 2018, EM takes a look back at 2017's most prolific programs for inspiration in the year ahead. MORE

Charmin Rolls Out a Lav-ish Experience The brand invited New Yorkers to 'enjoy the go' inside 14 outrageous restrooms featuring themes ranging from space walks to night clubs. MORE

Chew on These Tasty 2018 Food Trends Artisan cheese, house-made charcuterie and protein-rich grains are out, local veggies and meats and fast-casual concepts with a twist are in. MORE

Brands That Put Their Show on the Road Check out our roundup of the many brands that hit the road in 2017 with killer experiential tour concepts, strategies and consumer targets. MORE