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It’s a fine year to be in the event biz, according to the 2025 Global Forecast from Amex GBT Meetings & Events. The report revealed that 66% of meetings profs expect budgets to increase in 2025, along with a strong focus on hosting internal events, with 43% calling it their organization’s most frequent meeting type. But with rising costs and an uncertain economy to consider, marketers indicated they’ll be more selective about where they hold such meetings. Have we entered a new era of venue-scouting? Time (and tariffs) will tell.
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2025 B-to-B Dream Team
Meet Michelle Martin of 4DMedical
Michelle Martin’s event career began unexpectedly, but 20 years later, she’s mastered the art of exhibit engagement by balancing 4D's needs with evolving event trends. In our second monthly B-to-B Dream Team profile, we cover substance, startups—and baseball… Read more |
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Experiential Trends
Six Ideas from a Pet-centric Event to Spice up Your Conference Expos
The Veterinary Meeting & Expo went all in on its “Festival of HeARTS" theme—and so did brands, who met organizers' call to action with vibrant, art-themed exhibits… Read more |
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Food & Beverage
Expert Q&A: Best Practices for Creating Food Allergy-inclusive Events
Following the high-profile death of an influencer who reportedly experienced a severe allergic reaction at an event last December, food allergy inclusivity is in the spotlight… Read more |
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Event Data
New Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 rapidly coming to a close, we're examining the state of the b-to-b industry with a breakdown of data on budgets, ROI and events as business growth-drivers… Read more |
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Incentive Events
Amway’s Founders Council Incentive Event: Five Ideas for ‘Top Tier’ Attendees
Amway’s annual Founders Council event serves as a landing point to mark the achievements of its independent business owners, but also as an internal sales meeting of sorts… Read more |
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Sales Meetings
Zeiss Shares Five Ways to Make Stuffy Sales Meetings More Fun
For vision tech manufacturer Zeiss, its National Sales Meeting isn't just a celebration of the salesforce's wins, but a company pep rally that resembles a consumer event… Read more |
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| The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com |
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