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Welcome, dear reader! You’ve made it to the first edition of B-to-Beat, an all-new monthly newsletter crafted just for b-to-b event architects like yourself. If b-to-b events, meetings, conferences, sales, employee and internal events are your bread and butter, we’ve got you. In each issue, you’ll find a curated selection of organizational best practices, human-interest profiles and industry trends designed to inspire and inform. Dig in and enjoy.
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2025 B-to-B Dream Team
Meet Valerie Strehle of Workiva
Attendee preferences and goals are evolving, and event marketers like Valerie Strehle are laser-focused on cracking the code, and driving business value for all. In our first monthly B-to-B Dream Team profile, we talk VIPs, EBCs, and the next great pivot… Read more |
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2025 B-to-B Dream Team
Meet the All-Stars: Introducing the 2025 B-to-B Dream Team
The b-to-b bosses that secured a spot in this year’s Dream Team recognition program have plenty to share about their portfolios, organizational best practices and trends… Read more |
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Keynotes
Five Insights on Designing Impactful Keynotes from Panasonic at CES 2025
For Panasonic’s high-profile keynote at CES, the brand began with a blank canvas, and led with its storytellers. Read five tips from the creative team on getting it right… Read more |
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Audience Engagement
Nine Ways to Make First-time Conference Attendees Feel at Home
You never get a second chance to make a first impression on new attendees. Executives from Cisco, Salesforce, Dell, Webflow and Workiva share tips for engaging newbies… Read more |
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Expert Q&A
Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking experiences often revolve around the bar. But author and event expert Laura Nelson is carving out space at b-to-b events for those who don’t drink alcohol… Read more |
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Internal Events
From Surfing to Rage Rooms, Five Ideas for Spicing up Internal Events
Hosting an internal event this year? Do your employees a favor and skip the stuffy office setting in favor of these engaging, out-of-box team-building adventures… Read more |
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| The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Alex Chung: achung@accessintel.com |
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