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| The times they are a-changin'. During a cmo panel at HubSpot’s Inbound conference this month, execs from G2, Deloitte and Notion weighed in on how the pervasive use of AI, from answer engines to agents, is dramatically shifting b-to-b marketing strategies. The key to this evolution, panelists said, is for b-to-b orgs to place greater emphasis on brand marketing, rethink owned communications and embrace AI experimentation. |
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 | 2025 B-to-B Dream Team
Meet Nefra MacDonald of Clio
Currently serving as director-global customer experiences, Bijsterveld has spent the last quarter of a century infusing his “efficiency with a soul” ethos into Philips' events. In our eighth monthly B-to-B Dream Team profile, we cover experimentation, drama and "purposeful wow"… Read more
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EM B-to-Beat: 10/29/2025
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The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com
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