10.29.25 Ever the trailblazer, Salesforce took the concept of “agentic enterprise” to new heights at Dreamforce 2025 with a massive experiential installation dubbed Agentforce City. Attendees could explore 17 brand storefronts spanning seven industries to discover how companies like PepsiCo and Volkswagen are using AI agents to solve real business problems. It seems Main Street is poised for a makeover. THIS MONTH’S ALL-STAR 2025 B-to-B Dream Team Meet Nefra MacDonald of Clio With a law degree and a flair for shaking up the status quo, MacDonald is upending legal events in all the right ways. In our ninth monthly B-to-B Dream Team profile, we cover experiments, personas and beating burnout… Read more NEWS & CASE STUDIES Global Campaigns Canva World Tour: 10 Insights from a Boundary-Busting Global Campaign Since launching Canva World Tour on Oct. 1, the brand has been bursting into conferences, community hubs, brand campuses and local streets to educate 1 million users… Read more User Conferences Webflow Turns NYC into a 'Sub-Character' at its Play-Themed Conference Marching bands, childhood desserts, an NYC design scheme, and artworks helped Webflow turn its user conference into a “play”-themed experience… Read more BEST PRACTICES & IDEAS Trends How AI Agents are Shifting from 'Curiosities' to Industry Game-Changers Event profs have wasted no time experimenting with AI-fueled activations and applications. But now, marketers are ready to accept AI as a member of the family… Read more Artificial Intelligence Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago See how the forum, designed for peer-to-peer sharing of best practices around AI and campus administrative operations, had attendees living the technology's potential… Read more ABOUT THE B-TO-BEAT The B-to-Beat is produced by Event Marketer, the industry's largest resource on event and trade show marketing. Each issue is sent to thousands of Fortune 1000 corporate event marketing teams. For advertising opportunities, contact Jon McLoughlin: jmcloughlin@accessintel.com Subscribe to Event Marketer | Find New Partners in The Event RFP Superbook @{optoutfooterhtml}@