Music festivals are fertile ground for reaching Gen Zers. But making inroads with younger demos requires speaking their native tongue—technology. Over the years, brands have experimented with activations spanning immersive theaters and interactive dance floors at festivals. But considering social media is where Gen Zers are discovering music, creating access points through these influential platforms may be the next frontier of brand engagement.

At last month’s NewFronts, Snap unveiled an evolved partnership with Live Nation and the debut of Snap Nation. The co-branded platform provides fans with access to a diverse array of exclusive behind-the-scenes festival content, and will launch at 30 U.S. festivals and tours over the next year.

The opportunity for brands? They can participate by curating content around highly anticipated concerts via Snapchat’s creator Stories, ads in Snap Nation Stories, AR Lenses and leveraging Live Nation IP.

Now, with concert season in full bloom and plenty of inspo to draw from, we’ve cherry-picked a few other festival tech strategies worthy of a curtain call...