Track brewed a buzz-worthy experience for attendees at Lipton’s Be More Tea Festival with a 12.5-foot tall, 2,204-gallon, Guinness World Record-breaking pitcher of iced tea, from which attendees were served. An in-store activation for New Balance at New York City’s Paragon Sports featured athlete appearances, indoor mini-tennis, an animated photo booth and more. We loved the Family Movie Nights for Orville Redenbacher, complete with flipbook photo booth, coloring stations and, of course, plenty of popcorn.
Core 1: Sponsorship Activation
Core 2: Buzz/Influencer Programs
Core 3: P.R. Events