POP2LIFE - Event Marketer


The biggest TV networks have this agency on speed dial. Deep roots in the radio industry give them a savvy for aligning the right music artist (and their massive fan bases) with the right brand experience. Activated seven brands at Comic-Con last year—TBS’s Conan Bingo was our fave—and reimagined the Santa photo op at the mall for HGTV with AR, an app and online reg system. Despite being “coffee drinking, subway swearing, black shade wearing New Yorkers at heart,” they’re expanding to an L.A. office—and lovin’ it.

For more perspective, click here.

Core 1: Sponsorship Activation
Core 2: P.R. Events
Core 3: Launch Events

Focus Split: 90% B-to-C, 10% B-to-B
Clients Include: AMC Networks, iHeartMedia, Scripps Network Interactive, Time Inc., Viacom
Web: pop2life.com
RFP Contact: Michele Wiltshire, michele@pop2life.com

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