THE MARKETING ARM - Event Marketer


With 10,000 experiential programs yearly, 15 offices in 10 countries servicing more than 100 brand partners and more than 225 million annual consumer, shopper and corporate interactions, the numbers are impressive, topped by an Event Performance Indicator (EPI) that proves real marketing value for all that effort. The Arm’s Texas State Fair activation for Nissan resulted in more than 20,000 waivered attendees and generated 14,201 leads—the most successful activation in Nissan history.

Core 1: College/Campus Campaigns
Core 2: Mobile Tours
Core 3: Sponsorship Activation

Focus Split: 90% B-to-C, 10% B-to-B
Clients Include: AT&T, Frito-Lay, Hilton, Nissan, State Farm
RFP Contact: Mackenzie Howey,

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