KICKING COW - Event Marketer


We won’t say this agency has gone to the dogs, but it has executed some swell pet-friendly programs this past year, including the Westminster Dog Show, the Beggin’ Strips Mardi Gras Pet Parade (the largest in the country), as well as non-pet events such as the Food Lion Better Bus program. The Cow has expanded its social influencer marketing and is kicking up some pretty impressive results when it comes to product sampling, impressions and coupon redemption.

Core 1: Mobile Tours
Core 2: B-to-B Meetings/Events
Core 3: Buzz/Influencer Events

Focus Split: 70% B-to-C, 30% B-to-B
Clients Include: Hallmark Cards, Food Lion, Guardian Angels Settlement Assn., Nestlé Purina PetCare, Sunrise Greetings
RFP Contact: Cindy Hagel,

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