HAVAS IMPACT - Event Marketer


Havas Impact continues to flex its sampling muscle (its proprietary network has provided two billion samples since 2001). For General Mill’s Mountain High yoghurt, connected millennial DIY moms with social influencers via cooking and crafting demos. For a third year led Lysol’s Healthy Habits Tour kid’s lab with a Kinect-style Defeat the Germs game. Amplifying Stetson for Men’s 150th anniversary, transformed a vintage Ford F150 and toured rural rodeos and fairs. Fresh.

Core 1: Sponsorship Activation
Core 2: Mobile Tours
Core 3: Sampling

Focus Split: 95% B-to-C, 5% B-to-B
Clients Include: Coty, General Mills, JetBlue, Keurig, Reckitt Benckiser
Web: havasimpact.com
RFP Contact: Sean Callahan, sean.callahan@havasimpact.com

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