Fusion doesn’t shy away from any challenge, small or large (we’re talkin’ Bud Light Hotel large). Its DigitalLab is generating fresh touchpoints for clients, online and offline—most recently, an interactive conductive paint wall. Office Nerf gun battles are even live-wired with RFID check-in stations. On top of work with Cabo tequila and Anheuser-Busch, for the last three years handled FOX Sports’ NASCAR season kickoff, most recently enlisting Chef Tim Love’s culinary expertise and infusing high-tech installations like a 4D water projection.

Core 1: Sponsorship Activation
Core 2: Mobile Tours
Core 3: Sampling

Focus Split: 80% B-to-C, 20% B-to-B
Clients Include: Anheuser-Busch, Campari, FOX Sports, Kia Motors America, Monster Energy
Web: thisisfusion.com
RFP Contact: Cari DeVille-Wilber, cwilber@thisisfusion.com

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