The self-proclaimed “mullet of corporate events” got a facelift in 2015 with an updated website, new incentive travel organization, expanded social media practice and six new hires. A Mobile World Congress activation for top client Lenovo flipped the traditional tech show on its head by offering an exclusive club-like booth, ultimately securing a spot on PC Magazine’s Top 10 Most Striking Booths and earning a 154 percent increase in Lenovo’s social media engagement.
Core 1: B-to-B Meetings/Events
Core 2: Launch Events
Core 3: Worldwide Event Programs