Executed more than 21,000 consumer-facing experiences last year including a sponsorship of Anheuser-Busch-acquired Presidente Beer at the Winter Music Conference in Miami, and a guerrilla-marketing invasion in Chicago and New York for Johnson & Johnson’s Tylenol PM (which experienced a 58-percent halo lift during the campaign). A true multicultural agency with a multicultural staff, too—and a rock ‘n roll inspired office. Hired new leaders including a chief creative officer and chief strategy officer.
Core 1: Multicultural Events
Core 2: In-Store/Shopper Events
Core 3: Sponsorship Activation