ALL TERRAIN - Event Marketer


The winds of change are blowing through the All Terrain Chicago headquarters, and they aren’t coming off Lake Michigan. There’s a new leadership team in place—ex-Marketing Werks COO Rick Miller has joined as the shop’s new prez—and a crop of new clients including Airbnb, Maserati, Char-Broil, McDonald’s and Not Your Father’s Root Beer. The work for Not Your Father’s featured a Race of Gentlemen on the Jersey Shore mixing vintage cars and boardwalk games.

For more perspective, click here.

Core 1: Sponsorship Activation
Core 2: Mobile Tours
Core 3: Buzz/Influencer Programs

Focus Split: 90% B-to-C, 10% B-to-B
Clients Include: Anheuser-Busch, Jack Morton (General Motors), Northstar Lottery Group, Small Town Brewery, Treasury Wine Estates
RFP Contact: Dan Brice,

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