Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter
At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip, one of the weekend’s most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?)...
Let the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX
New Orleans is one of the country’s most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venues—even when it got a bit hot and humid outside. Strolling around the city allowed...
EM Sizzle Newsletter – 2/14/2025
02.14.25 On a day when brand love is in the air, fans are turning their backs on Poppi. As part of its Super Bowl campaign, the prebiotic soda brand sent full-size vending machines to dozens of influencers—a move that was not well-received on social media, with users calling it “too extravagant” and “out of touch.” To make...