Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate
“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms at the Mandalay Bay Convention Center during SuperZoo 2024. Trippy images from a wild night on the town, such as dogs getting chased by a police car down the Las Vegas Strip along with portraits of the team members as...
Three Ways Siemens Leverages Data for High-Performance Exhibits
How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freeman’s A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were...
EM Exhibit Strategies: February 2025
This month, we focus on audience engagement—the new faces on the show floor, the evolving habits of attendees, and the bold messaging and tactics exhibitors are experimenting with to earn their attention. Look out for our coverage from VMX, which got to the "HeARTS" of attendees, and from the upcoming Toy Fair, which is embracing...EM Sizzle Newsletter – 2/21/2025
02.21.25 If beauty is in the eye of the beholder, Whataburger superfans should prepare to witness a masterpiece. Next month at SXSW, the fast food chain will bring original fan-created art to life with a unique gallery experience—the Whataburger Museum of Art. 📷 Photo of the Week Not all superheroes wear capes. Complex...