EM B-to-Beat: 2/26/2025
02.26.25 Welcome, dear reader! You’ve made it to the first edition of B-to-Beat, an all-new monthly newsletter crafted just for b-to-b event architects like yourself. If b-to-b events, meetings, conferences, sales, employee and internal events are your bread and butter, we’ve got you. In each issue, you’ll find a curated selection of organizational best...
Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025
In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort...
The Brief: Data Banks and Teddy Takeovers
This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.
AI-driven Experiences
Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events...