Programming SXSW: Dell Speaks to Creators with Story-Driven Demos
Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and...
With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW
It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel...
EM Buzz 3.29.18_KS
Your Bi-Weekly Feed of All Things Experiential 03.29.18 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Dew Brings Hoops Fans 'Closer Than Courtside' Mtn Dew's Kickstart brand...
SXSW 2018: Brand Experiences From Austin’s Flagship Event
Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over...