EM Exhibit Strategies: September 2025
In our coverage of cybersecurity brand Wiz’s whimsical booth strategy this month, giveaways included branded socks themed around “unicorn status.” But the team received numerous requests from attendees for the faux (but familiar) CPG product and board game boxes that were reskinned with clever industry lingo—to take home and use as décor for their Zoom...EM Sizzle Newsletter – 9/19/2025
09.19.25 Voodoo Ranger's newest experiential campaign is built like a tank. Literally. Tomorrow, the beer brand will hit the pavement on a four-state Tanker Tour anchored by a giant, beer-filled replica of its Juice Force IPA tallboy can. Attendees at each stop will have a chance to score free cash and exclusive merch, and more...
10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz
As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows and experiential marketing. With previous event manager roles at Microsoft and AppsFlyer, she specializes in designing interactive, themed experiences that captivate audiences and drive meaningful engagement. Since joining Wiz, Ozeri has transformed the company’s trade show presence, turning...
The Brief: Football Manicures and ‘V.I.PEE’ Stalls
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.