A Day in the Life: Tour Manager Romel Martin on His Career on the Road
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand....
EM Sizzle Newsletter: 10.04.2024
10.04.24 On National Coffee Day, KitchenAid took over Brooklyn’s Butler Café for a pop-up that invited coffee lovers to step inside the Caffeine Confessions private booth to spill the beans on their favorite coffee orders. The KitchenAid Café then brewed their drink on the spot. Four pumps of caramel? Extra espresso shots? No drink shaming here. 📷...
The Brief: Golden Porta Potties and Boozy ‘Sailgates’
This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.EM Agency Leader – 10/02/2024
10.02.24 AI has dominated headlines in business this year, but coming in at a close second is sustainability. The greater corporate world faces a fork in the road. After setting aggressive net-zero goals, companies are now scaling back or eliminating their pledges and investments altogether. In events, tough conversations are taking place, too. In the Event...