Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report
It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and purpose-driven missions, among major cultural shifts. But according to new research from Freeman, released Oct. 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation...
Shopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent...
EM Sizzle Newsletter: 10.11.2024
10.11.24 Ever since throwing out the first pitch at Citi Field back in June, which kicked off a seven-game winning streak for the New York Mets, McDonald’s character Grimace has become the team’s unofficial mascot. On Tuesday, the brand wrapped the 7 train in Grimace decals, and the character, wearing a Mets hat, rode with...
The Brief: Fast Food Dupes and Train Takeovers
This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food dupes and “Crumbled” pop-ups.