October 24, 2024

Photos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con

New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine”...

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October 24, 2024

Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour, which...

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October 24, 2024

EM Sizzle Newsletter: 10.25.2024

10.25.24 In honor of National Pizza Month and its “biggest toppings transformation in over a decade,” Pizza Hut popped up the Personal Pan Pizza Hut in New York City, where fans could book a 15-minute slot to step inside the one-person dining hut and create their own personalized, social media-worthy mini pizza. Get the full scoop in The...

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October 24, 2024

EXCLUSIVE RESEARCH: EventTrack 2025

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. From spending,...

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