EM Sizzle Newsletter – 9/26/2025
09.26.25 Hello Kitty is headed to the racetrack this November. F1 Academy, a female-only racing championship, announced a partnership with Sanrio that will bring Hello Kitty and Friends to the Formula 1 Las Vegas Grand Prix. In addition to a merch collection and Hello Kitty Grandstands, themed activations will be available trackside, and Hello Kitty herself will...
The Brief: Rowboat Rides and Golden Strolls
This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college glow-up campaigns and “Golden Bachelor” walking tours.EM B-to-Beat: 9/24/2025
09.24.25 The times they are a-changin'. During a cmo panel at HubSpot’s Inbound conference this month, execs from G2, Deloitte and Notion weighed in on how the pervasive use of AI, from answer engines to agents, is dramatically shifting b-to-b marketing strategies. The key to this evolution, panelists said, is for b-to-b orgs to place...
Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics...