Special Report: Event Measurement in the AI Age
How refined metrics, AI-optimized tools and an evolving landscape of influence are changing the way experience builders work to prove a tangible return on their investments View the story Generative AI Data Security Social Media URL vs. IRL Science of Attention Trade Shows LinkedInTwitterFacebook SPECIAL REPORT EVENT MEASUREMENT IN THE AI AGE Travel back in...
The Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.
Full Coverage: The 2024 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
EM Exhibit Strategies: November 2024
It has been the year of the "attractivation," with brand exhibitors leaning into in-booth engagements that feel a heck of a lot more like a thrill ride or carnival game rather than business as usual. And as we start to wind down the year, we decided to pay IAAPA Expo in Orlando a visit for...