Articles

Articles

January 28, 2010

On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off...

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January 28, 2010

Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s

Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind Lay’s potato chips. With stops primarily at supermarkets the initiative is aimed at getting the newly reformulated snacks—they’re now cooked in sunflower oil—in the mouths of consumers. 

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January 28, 2010

Immersions: Gore Puts Customers In The Eye Of The Storm

 W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are. “We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through...

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January 28, 2010

Event Tours: Gallery Exhibits Help Lexus Introduce New Vehicle

Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the marque to drivers whose perceptions of the brand might not be up to date—the luxury division of Toyota Motor Sales has assembled its own touring art exhibition dubbed The 460 Degrees Gallery. 

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