Best use of twitter Archives - Event Marketer
CareerBuilder Transforms Tweets into Works of Art
If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...
Hennessy Broadcasts Wild Rabbit Campaign on Twitter
Cognac is an old-school pleasure, but thanks to a suite of new-school social media strategies, it’s being introduced to a whole new set of future tastemakers. To give the launch of the new Limited Edition Futura Bottle a boost in social currency (with all the right people, of course), Hennessy turned to Twitter, broadcasting its...
Mattel Drives Booth Traffic with Hot Wheels, Twitter
Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s always exciting when an automaker—even the maker of teeny-tiny cars, like Mattel’s Hot Wheels brand—finds a new way to...
Gaming App Engages Tech Savvy JiveWorld Attendees
To generate excitement and engagement among its tech-savvy and social media-heavy attendees, Jive Software at its JiveWorld13 annual customer conference decided on an event app that was useful and efficient, but also leveraged gamification to energize attendees. The solution: JiveWorld13 Game Series. This in-app experience tied to Twitter encouraged attendees to earn badges for completing...