Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities
INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic.…
How evian Cruised into the US Open with a Floating Tennis Court
Heading into this year’s tournament, 35-plus year partner evian, the official water of the US…
FOX Hypes ‘Stars on Mars’ with a Tasting Experience on the ‘Red (Wine) Planet’
“The overall company goal is to design an experience that achieves ROI for our collective…
How Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024
2024 is set to be a year of growth for Outdoor Retailer (OR). The 40-year-old…
Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists…
Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism…
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to…
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to…
Experiential in Color + Pride in Events 2023
Our annual diversity recognition program spotlights 16 rising stars from brands and agencies who share their sources of inspiration, career journeys, industry outlooks and why they love the events business.