
You are just a few clicks away from downloading the first-ever briefing on how to leverage the iPad 2 at events. Download this edition of Tech Tools for a look at how leading event marketers are using the iPad, what you need to know before you do and how to embrace tablets as the go-to event device of 2011.
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Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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