Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.
Download this just-released Marketing Briefing and you'll:
• Get a taste for why proprietary events are growing so fast
• Get a look at the top 5 benefits of activating proprietary events
• Go inside SAP's Sapphire NOW proprietary event
• Learn 6 tips for upgrading your own proprietary events
• And more...