Proprietary Events
Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.
Download this just-released Marketing Briefing and you'll:
• Get a taste for why proprietary events are growing so fast
• Get a look at the top 5 benefits of activating proprietary events
• Go inside SAP's Sapphire NOW proprietary event
• Learn 6 tips for upgrading your own proprietary events
• And more...
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EM@Spring Break: Panama City Beach
Grab a beer and some neon shades as we explore this panhandle hotspot
BMW Floating Showroom
The Germans bring the coolest exhibit the Olympic Park visitors almost missed.
The Coke Beatbox
The fan fave at this year’s Olympics, and we give you a look
Acer’s ‘Journey’ in Olympic Park
Two floors of demos, data-collect and Acer Man
Cisco House
The first time Olympic sponsor blows it out of the Park--literally
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