GEN Y: Connecting With the Super-Consumer
The Event Marketing Institute and MKTG INC released the first-ever event marketing survey of Gen Y. Download this eight-page overview right now and learn:
• How Gen Y interacts with brands at events
• What percentage buy after an event and where
• The top ways to continue communications
• What gets them to tie into social media
• How many people they’ll tell about your brand
• Tips and techniques for connecting with this “super-consumer”
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EM RIGHT NOW
+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
Connect with Event Marketer
