Creating Better, Stronger Brand Ambassadors
As new ideas for experiential campaigns are constantly being introduced with larger and more advanced event elements, the modern-day brand ambassador must possess a more sophisticated skill-set to ensure event visitors have an enriched experience at the event that is intended by the featured brand. Being that Brand Ambassadors are on the front line in any activation, it’s vital for agencies to have staff that is capable of achieving the goals of a given program.
Download this just-released 2012 Events Ops Agency Tip Guide, created just for you. Get a look inside the latest trends and check out a full list of best practices. The tip sheet includes:
• A look at the evolution of event staffers.
• Tip for turning your staffers into high-performance brand ambassadors.
• Best practices you’ll use in 2012 and beyond.
• And more!
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Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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