Consumer Spotlight: Using Events to Connect with Hispanics
The face of America is changing. Hispanic purchasing power will reach a whopping $1 trillion by 2012, representing one of the largest category opportunities for marketers in decades, which is why so many brand managers are doubling or tripling their multicultural event budgets.
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- Tastykake Makes Branded MINI Cooper Centerpiece of Sampling Program
- EMS 2012: Nightlife with a Twist
- Kellogg’s Leverages Pro Anglers to Activate Tourney Sponsorship
- Broadway Nails Sets Out on Sampling Tour to ‘imPRESS’ Consumers
- Samsung Demos 'Genome Project' in Times Square
- DuraZone Tour Connects with Consumers at Activity Zones
+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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