Portfolio Planning & Management: A white paper on event marketing optimization and ROI
Portfolio Planning & Management in a New Economy | Read More »
New white paper dives into upgraded building blocks of experiential marketing.
This white paper from virtialevents365.com will arm you with information on creating, managing and monetizing virtual events.
The latest on top trends for getting more efficient with your event lighting and production.
Leveraging the hybrid mentality: A white paper on connecting online and offline.
The evolution of content-driven shows and conferences.
Medill IMC is driven by major forces that shape integrated marketing.
As marketers prove the event payout, portfolio consolidation heats up.
The tradeshow and event experience must deliver something of great interest and value.
Cut costs and improve business performance: 6 benefits of an effective virtual business strategy.
Event agencies harness the power of human connection to drive innovative meeting and conference expe
What's up, what's hot and what's happening.
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Inside Panasonic’s 3D Winter Olympics Experience
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
The highs, the lows and more than 67 industry trends that rose from the ashes.
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