DecisionBriefs Whitepapers

2013 Trend Tracker

It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.

The New Dynamics of Sports Sponsorships

The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.

Before, During & After

Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.

Proprietary Events

Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.

Targeting ‘High Net-Worth’ B-to-B Attendees

‘High Net-Worth’ Attendees: In the world of event marketing, not all attendees are created equal. And smart marketers are now honing in on what many are referring to as “high-value” attendees: the attendee who represents the most revenue for your event, product, service or brand. A top trend for 2013.

Multiplying Brand Experiences

Download this 2013 Prep White Paper now and you’ll learn what multiplying experiences is all about. Generate insights and ideas for creating better brand experiences, more authentic marketing programs and a true understanding of how to amplify your event marketing. Use it as a sounding board as you prepare for 2013 and as a guide to creating better, stronger campaigns.

Multiplying Brand Experiences | Read More »

Efficiency Report: Using “Touring Experiences” for Better Engagements and Sales Generation

The best event marketing campaigns are adopting an “efficiency” mantra that creates higher-performing programs leveraging more efficient budgets and strategies. Many of these “efficiency” mantras are being used to activate “touring experiences,” campaigns that travel from market to market, city to city.

CLICK HERE | Read More »

Creating Better, Stronger Brand Ambassadors

Download Now! As new ideas for experiential campaigns are constantly being introduced with larger and more advanced event elements, the modern-day brand ambassador must possess a more sophisticated skill-set to ensure event visitors have an enriched experience at the event that is intended by the featured brand.