Whitepapers
Portfolio Planning & Management in a New Economy
Portfolio Planning & Management: A white paper on event marketing optimization and ROI
Portfolio Planning & Management in a New Economy | Read More »
The Power of Emotional Engagements
New white paper dives into upgraded building blocks of experiential marketing.
Best Practices In Planning and Marketing Virtual Events
This white paper from virtialevents365.com will arm you with information on creating, managing and monetizing virtual events.
Spring 2010 Exhibit and Event Lighting and Production Trends
The latest on top trends for getting more efficient with your event lighting and production.
Hybrid Events: Online + Live = Trend of the Year
Leveraging the hybrid mentality: A white paper on connecting online and offline.
FutureShow: A Look at What Trade Shows Might Look like in the Future
The evolution of content-driven shows and conferences.
It Really Works: Event-Driven Marketing Portfolios
Medill IMC is driven by major forces that shape integrated marketing.
Portfolio Consolidation: When Less Really is More
As marketers prove the event payout, portfolio consolidation heats up.
The Real Action: Creating Off-the-Show-Floor Experiences at Trade Shows
The tradeshow and event experience must deliver something of great interest and value.
Virtual and Reality: A White Paper on Digital Experiences
Cut costs and improve business performance: 6 benefits of an effective virtual business strategy.
Event Agency Update: 2010 Production Trends
Event agencies harness the power of human connection to drive innovative meeting and conference expe
Brand Experiences: Inside the Evolving Realm of the Executive Briefing Center
What's up, what's hot and what's happening.
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TLC Makes a Splash to Promote its Summer Programming
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
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