Whitepapers
The Agency’s Guide to Event and Exhibit Displays
Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.
Consumer Spotlight: Using Events to Connect with Hispanics
For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.
7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS
Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.
MID-YEAR CREATIVE ROUNDTABLE
Event Design and Rhoddy bring you up close and personal with some of the biggest names in Event Design.
TECH TOOLS: iPAD 2 EDITION
You are just a few clicks away from downloading the first-ever briefing on how to leverage the iPad 2 at events.
New Experiential Marketing Trends, Terms and Tools
A new white paper about upgrading your event portfolio using new terminology and trends leading brands are embracing.
The Event & Marketing Agency Guide to Leveraging Brand Ambassadors
With the vital role brand ambassadors play in the experiential marketing world, hiring stellar event staff is imperative in creating the positive experiences and lasting impressions brands desire.
GEN Y: Connecting With the Super-Consumer
Experiential marketing is more important than ever for reaching Millennials. Learn more now!
The Power of Emotional Engagements
New white paper dives into upgraded building blocks of experiential marketing.
Portfolio Consolidation: When Less Really is More
As marketers prove the event payout, portfolio consolidation heats up.
Brand Experiences: Inside the Evolving Realm of the Executive Briefing Center
What's up, what's hot and what's happening.
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MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
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