September 9: Tactical Social Media: The Do's and Don'ts of Engaging Bloggers at Events
Thursday, September 9, 2010 - 2:00pm - Register now
Getting a few of the right reporters to cover an event used to be good enough. But these days, companies are adding blogger-targeted experiences to their P.R. and event programs in order to give their message extra reach and credibility. Still, once bloggers are on site, it takes more than a swag bag to keep them tuned in. Brands need to show that they read the blogger’s blogs, they know what’s going on in their lives and they understand their unique interests and needs. Sound like a lot? It is. Add to that a new FTC ruling that makes working with bloggers a LOT more official, and you’ve got your hands full. This social media Webinar will offer tips for staying aboveboard with the feds, insights from top bloggers on what they’re looking for in an event experience, and advice from brands on how to find and forge good working relationships with the right bloggers.
Speaker(s):
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Isabel Kallman Founder and Chief Alpha Mom |
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Beth Feldman Founder Role Mommy |
Register now
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