Integration of Experiential: How Disney Parks Grabbed Attention, Drove ROI and Made Their Marketing a Celebration to Remember
Tuesday, June 23, 2009 (All day) - View our Archived Webcast
We'll explore what some giants in their fields are doing to draw attention to new campaigns and products. Alex Ruiz, Promotions Manager of Disney Parks, and Steve Randazzo, President of Pro Motion Inc., will examine Disney Parks’ highly successful "What Will You Celebrate?" tour campaign, as well as look at other efforts that enjoyed similar results. They'll also look at how being on the ground with your consumer is the tiebreaker when it comes to "making it happen" in the current marketing climate. These days branding doesn't end on paper, television and the Internet. It’s likely you’re being pushed now to deliver more results in an exceedingly challenging marketplace. If you’re not engaging your audience directly with face-to-face marketing, you may be missing your biggest opportunity.
| Attachment | Size |
|---|---|
| Presentation Slides (PPT) | 219 KB |
View our Archived Webcast
View our Archived Webcast
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