Event Track 2012: Key Trends & Insights
Tuesday, February 21, 2012 - 2:00pm - Watch Now!
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.
Speaker(s):
 |
Kerry Smith President Event Marketing Institute Kerry Smith is president of the Red 7 Media division of Access Intelligence, a business media and information company. Kerry founded Event Marketer Magazine in 2002 to serve the information needs of marketing executives using live events as a strategic component of their communications programs. The Event Marketing Institute was created in 2007 to provide research, trends, training and tools to members looking for data and business intelligence to support their decisions. Red 7 Media was named the fastest growing media company by INC Magazine in 2006 and 2007. |
 |
Michael Hughes Managing Director of Research & Consulting Red 7 Media Michael Hughes serves as Managing Director of Research and Consulting for Red 7 Media, leading the media organization’s consulting division to enable leaders in the media, global event and trade show industries analyze data and information to make more informed business decisions. A 15 year veteran in the industry, Michael has expertise to provide syndicated and custom research and consulting to Red 7 Media’s client base, allowing them a competitive edge in the marketplace. |
 |
Jeff Stelmach SVP Mosaic Experiential Marketing Jeff has twenty plus years’ experience in brand-focused consumer marketing. He has spent these years leading integrated consumer promotion programs, directing award winning event and experiential marketing campaigns and building new marketing discipline capabilities within leading agencies in North America. Experiential program experience runs the spectrum from On-Premise and Mobile Tours to Shopper Marketing and Event Production, and almost everything in between. |
Watch Now!
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EM RIGHT NOW
+ Event Marketer Gallery
Auto Brands Go Old School for Car Show Activations
Auto Brands Go Old School for Car Show Activations
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
MINI Cooper Straps a Car to a Rocket to Launch New Vehicle
Challenge Accepted
CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
Connect with Event Marketer
