Event Marketer Webinars

August 12: Reaching for the Rainbow: Event Marketing to Multi-Cultural Audiences

In this unique Webinar, representatives from companies who are ahead of the curve will demonstrate the work they put into building multi-cultural audiences, and what that effort produced.

Register now | Thursday, August 12, 2010 - 2:00pm View Details »

July 20: Research and Insights on Connecting with Gen Y

In this webinar, find out how Gen Y consumers interact with brands before, during and after events.

View our Archived Webcast | Tuesday, July 20, 2010 - 2:00pm View Details »

Building The ROI-Driven Sponsorship Organization

In this Webinar, we'll show you how to break down the steps to building sponsorship programs that accomplish goals, and have the data to back them up.

View our Archived Webcast | Thursday, May 13, 2010 - 2:00pm View Details »

Portfolio Planning and Management: Cut the Fat, Not the Muscle

Find out how to revamp your approach to managing your portfolio including the right focus points, data, and the newest tools of the trade in this results-oriented seminar.

View our Archived Webcast | Friday, April 30, 2010 - 12:00pm View Details »

Brand Ambassador REBOOT: The Expanding Role They Play in Event Execution

The role of the brand ambassador is evolving before our eyes. Their influence on your event is expanding. Their networks will extend your event online. No longer can staffing be considered as the last element for an event.

View our Archived Webcast | Wednesday, April 21, 2010 - 12:00pm View Details »

2010 Trends Forecast

The trends, strategies and ideas that are driving the industry in 2010.

View our Archived Webcast | Friday, February 26, 2010 (All day) View Details »

The Hybrid Event Marketing Model

The future of physical and digital brand experiences.

View our Archived Webcast | Wednesday, February 24, 2010 (All day) View Details »

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+ Event Marketer Gallery

TLC Makes a Splash to Promote its Summer Programming

TLC Makes a Splash to Promote its Summer Programming

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Then and Now

This month's flashback: Holograms

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AstraZeneca's holographic, spinning lung

AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)

Watch it now »

Ex Award Winners Announced

Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

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