Mobile Programs: The Los Angeles Kings Drive Season Sales with Ice Cream Truck Wednesday, November 04, 2009 Beginning this month, Angelinos will be able to grab a free cone and learn more about their hometown hockey team at a fully branded, interactive LA Kings ice cream truck which is hitting the streets at local fairs and events this season. The mobile initiative is designed to drive ticket sales and build excitement around the team and its sport. The truck is equipped with several flat-panel televisions that will feature highlight reels and video games. It will include on-site ticket sales capabilities and a green-screen photo activation studio that will put consumers on the ice as a Kings team player. The vehicle will also be used at high profile events and gathering spots throughout the region, including local hockey leagues, and sports bars.   “We expect to gather new sales leads and marketing opportunities, thanks to the vehicle,” Jonathan Lowe, senior director-marketing and promotions at the LA Kings, told Buzz. “We are constantly seeking new and creative ways to reach out directly to our fans and to communicate the LA Kings experience with them. Thanks to this promotion, we will be able to energize our fan base and create new fans while at the same time creating new channels of communication where we can share our latest news, ticket offers and giveaways.” (Agency: Grand Central Marketing, Los Angeles; Build: A&G Custom Sound and Auto Accessories, Los Angeles.)