News: 2009 Ex Awards Winners Announced Tuesday, April 28, 2009 At the Ex Awards gala in Chicago last week, Event Marketer magazine announced this year’s Ex Awards winners. The overall Ex Award winner in each of the 30 categories—as well as each category’s Gold and Silver winner—was awarded, as was the overall Grand Ex for best event campaign of the year. All winners will be profiled in Event Marketer’s annual “best of the best” super-issue in June. And the winners are... Grand Ex Award Campaign: Love/Hate Client: New Balance Agency: Fuse Best Mobile Marketing Program (Consumer) Ex Winner Campaign: Home Entertainment Tour Client: Lane Home Furnishings Agency: Vivid Marketing Gold Winner Campaign: Water Smart Tour Client: Scotts Miracle-Gro Agency: Pierce Silver Winner Campaign: Inspiration Tour Client: Kodak Agency: Events in Motion Best Mobile Marketing Program (B-to-B) Ex Winner Campaign: Infusions Tour Client: Skyy Spirits Agency: Pierce Gold Winner Campaign: 75th Anniversary Client: Old Dominion Freight Line Agency: Aspen Marketing Services Silver Winner Campaign: Low Voltage Drives Tour Client: ABB Agency: EEI Global Best Activation of a Sports Sponsorship Ex Winner Campaign: U.S. Open Client: Olympus Agency: emg3 Gold Winner Campaign: Play Better Client: Adidas Agency: Smartfusion Silver Winner Campaign: Beijing Olympics Client: Coca-Cola Co. Agency: Momentum Worldwide Best Activation of an Entertainment Sponsorship Ex Winner Campaign: Area 21 Client: Diageo Agency: Traffik Marketing Gold Winner Campaign: The LU Café Client: Kraft Agency: Pierce Silver Winner Campaign: Sidekick Grammy Celebration Tour Client: T-Mobile Agency: BNC Best Activation of a Cause/Sponsorship Tie-in Ex Winner Campaign: Love Ride 25th Anniversary Client: Harley-Davidson Agency: NCompass International and Bill Silva Presents Gold Winner Campaign: One Campus Challenge Client: One Agency: A Squared Group Silver Winner Campaign: Warriors in Pink Client: Ford Motor Co. Agency: Team Detroit Best Mall Event Program Ex Winner Campaign: EA Experience Tour Client: Electronic Arts Agency: The Circle Agency Gold Winner Campaign: FiOS Tech Corner Client: Verizon Agency: Marketing Werks Silver Winner Campaign: Army Experience Center Client: U.S. Army Agency: Ignited Best Multicultural Event Campaign Ex Winner Campaign: How Sweet the Sound Client: Verizon Wireless Agency: Momentum Worldwide Gold Winner Campaign: Hornitos Vivelo Influencer Program Client: Beam Global Wine & Spirits Agency: Ammo Marketing Silver Winner Campaign: Fiesta del Jonron Client: State Farm Agency: The Marketing Arm Best Nightlife Marketing Campaign Ex Winner Campaign: Flavor Exchange Client: Bacardi Agency: Commonground Gold Winner Campaign: Spirit of Amsterdam Launch Client: Amstel USA Agency: Mirrorball Silver Winner Campaign: Keith's Treasure Chest Client: Anheuser-Busch InBev Agency: Vibrant Ideation & Marketing Best Pop-Up Store Ex Winner Campaign: Detox Your Home Client: Method Agency: A Squared Group Gold Winner Campaign: BrandSaver Live Client: Procter & Gamble Agency: Smartfusion Silver Winner Campaign: Windows Live Portrait Studio Client: Microsoft Agency: e2 Marketing Best Retailtainment Event Ex Winner Campaign: Walmart Wellness Center Client: Walmart Agency: Pierce Gold Winner Campaign: Back to College Client: Target Corp. Agency: Periscope Silver Winner Campaign: Dolce Gusto Launch Client: Nestlé USA Agency: The Eleven Agency Best Press Event (B-to-B Press) Ex Winner Campaign: Internet Café in the Sky Client: Nokia Agency: Smartfusion Gold Winner Campaign: Brotherhood Tour Client: Adidas Agency: Henry V Silver Winner Campaign: Gallardo LP560-4 Launch Client: Lamborghini Agency: Vok Dams Best Press Event (Consumer/Mass Media) Ex Winner Campaign: Sex and the City DVD Launch Party Client: Warner Bros. Agency: Paradigm Shift Worldwide Gold Winner Campaign: Sound Snacks Client: Sony Ericsson Agency: Iris Experience Silver Winner Campaign: E3 Business and Media Summit Client: Microsoft Xbox Agency: Zed Ink Best Production of an Event (Consumer) Ex Winner Campaign: Bud Camp Client: Anheuser-Busch InBev Agency: Mosaic Experiential Marketing Gold Winner Campaign: Champions Week Client: NASCAR Agency: LeadDog Marketing Group Silver Winner Campaign: Pepsi Refreshes New Year's Eve Client: Pepsi-Cola Co. Agency: Vivid Marketing Best Production of an Event (B-to-B) Ex Winner Campaign: Blue Communities Client: Nakheel Agency: The Brand Experience Gold Winner Campaign: XC60 Dealer Launch Client: Volvo Agency: Line Up Silver Winner Campaign: Reaching New Audiences Client: Johnson & Johnson Agency: Global Events Best Single-Venue/Single-Market Event (Consumer) Ex Winner Campaign: Call Your Shot Client: State Farm Agency: The Marketing Arm Gold Winner Campaign: Share Hope Client: Samsung Agency: Cheil Silver Winner Campaign: Urban Wheat Field Client: Wheat Food Council Agency: Octagon Best Single-Venue/Single-Market Event (B-to-B) Ex Winner Campaign: National Dealer Meeting Client: Toyota Agency: George P. Johnson Gold Winner Campaign: Employee Excellence Leadership Summit Client: Ford Motor Co. Agency: Maritz Silver Winner Campaign: Reaching New Audiences Client: Johnson & Johnson Agency: Global Events Best-Multi-Venue Event (Consumer) Ex Winner Campaign: Love/Hate Client: New Balance Agency: Fuse Gold Winner Campaign: Still Beverage Field Force Client: Coca-Cola Co. Agency: CPC Experiential Silver Winner Campaign: Nature's Best Lost Pet! Client: Hill’s Pet Nutrition Agency: Innova Marketing Best Multi-Venue Event (B-to-B) Ex Winner Campaign: Larger Than Life Client: Rodenstock Agency: The Companies Gold Winner Campaign: On Air Tour Client: Adobe Agency: George P. Johnson Silver Winner Campaign: Instant Experts Client: Shell Agency: The Kerry Group Best Proprietary Property (Consumer) Ex Winner Campaign: Virgin Mobile Festival Client: Virgin Mobile Agency: Mother Gold Winner Campaign: T-Mobile Invitational Client: T-Mobile Agency: Wasserman Media Group Silver Winner Campaign: Most Interesting Show in the World Client: Dos Equis Agency: Mirrorball Best P.R.-Generating Event Ex Winner Campaign: Wallet Drop Client: Burger King Agency: Legacy Marketing Partners Gold Winner Campaign: Pepsi Refreshes New Year's Eve Client: Pepsi-Cola Co. Agency: Vivid Marketing Silver Winner Campaign: Think Like a Cat Game Show Client: Del Monte Agency: Grand Central Marketing Best B-to-B Hospitality Element Ex Winner Campaign: Olympic Trials Athlete Lounge Client: Adidas Agency: Henry V Gold Winner Campaign: UEFA Moscow Suite Client: Ford Motor Co. Agency: Imagination Silver Winner Campaign: Molecular Mavericks Client: AT&T Agency: Maritz Best Integrated Trade Show Campaign Ex Winner Campaign: TCT 2008 Client: St. Jude Medical Agency: Live Marketing Gold Winner Campaign: Create Change for One Dollar Client: Honeywell Agency: Periscope Silver Winner Campaign: HIMSS 2008 Client: Cisco Agency: George P. Johnson Best Vehicle Design (Less Than 18 Wheels) Ex Winner Campaign: Miller Chill Client: MillerCoors Agency/Builder: GoMobile Gold Winner Campaign: Degree Six-Wheeled Absolute Protection Tour Client: Unilever Agency: Stage Active Brand Marketing Builder: Turtle Transit Silver Winner Campaign: Wachovia on Wheels Client: Wachovia Agency: Synergy Events Builder: RAM Fabrication Best Vehicle Design (18 Wheels) Ex Winner Campaign: Nickelodeon's Slime Across America Client: Viacom Agency: Oasis Designer/Builder: Gipson Design/DillonWorks Gold Winner Campaign: Home Entertainment Tour Client: Lane Home Furnishings Agency: Vivid Marketing Builder: Craftsmen Industries Silver Winner Campaign: Hi-Def Experience Client: JVC Agency: Aspen Marketing Services Builder: ZI Custom Best Trade Show Exhibit/B-to-B Environment Ex Winner Campaign: Farnborough Air Show Client: Boeing Designer/Builder: Paul Haverly/HMB Limited Gold Winner Campaign: RSNA 2008 Client: Philips Healthcare Agency/Builder: Czarnowski Silver Winner Campaign: K/BIS Client: TOTO Agency: Imagination Builder: The Taylor Group Best Consumer Exhibit/Environment Ex Winner Campaign: Nokia Studio Client: Nokia Agency: Smartfusion Gold Winner Campaign: South Beach Wine & Food Festival Client: Delta Air Lines Agency: MKG Productions Silver Winner Campaign: Push Button House Client: Illy Agency: In-house Best Green Event/Trade Show Campaign Ex Winner Campaign: NAIAS 2008 Client: Toyota Agency: George P. Johnson Gold Winner Campaign: Open World 2008 Client: Oracle Agency: InVision Communications Silver Winner Campaign: CIO Summit Client: Cisco Agency: In-house Best Virtual Event/Expo Ex Winner Campaign: Virtual Events Central Client: HP Partner: Design Reactor Gold Winner Campaign: VTI Day Virtual Event Client: Boehringer Ingelheim Partner: C2 Creative Silver Winner Campaign: IT Security Forum Client: Cisco Partner: Unisfair Best Event-Related Web Site or Portal Ex Winner Campaign: RSNA Microsite Client: GE Healthcare Agency: Fullhouse Gold Winner Campaign: Bliss House Party Client: Hershey Co. Agency: House Party Silver Winner Campaign: Plug In Client: General Motors Agency: Jack Morton Worldwide Best Use of Technology Ex Winner Campaign: Trail Teams Client: Toyota Agency: George P. Johnson Technology Partner: eShots Gold Winner Campaign: BlackBerry Storm Launch Client: Telus Agency: Match Marketing Group Technology Partner: Nomad Logic Silver Winner Campaign: Travel Stations Client: Oneworld Agency: Imagination Technology Partner: In-house