Red Bull Facebook Hunt
Wednesday, February 10, 2010
For the intro of its newest product, mini shots of Bull, Red Bull stashed thousands of samples across the country and used Facebook to give out hints of where the products were placed. Consumers located the samples, then logged what they'd found online.
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The Live Earth Overview
It was the largest one-day event ever staged. And the greenest. Go inside Live Earth.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
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