+ Latest in Trade Shows
- 2013 Ex Award Winners
- From the Heart
- Jacobsen Takes Wristband Strategy from the Show Floor to the Streets
- High-Tech Vending Machine Dispenses Hot Wheels at Auto Show
- Rubbermaid Commercial Products Launches Mobile Tour
- A Brewing Storm
- Subaru Invites Auto Show-goers to Choose Their Own Adventure
- CES 2013: Special report on must-sees at this year's show
- CES 2013: Top engagement strategies, games and giveaways
- EM @ Macworld: We're walking amongst the Appleheads and fanboys so you don't have to
+ Trade Shows Features
From the Heart
Toyota’s annual dealer meeting takes attendees on an emotional journey from start to finish
+ Event Marketer Media
BMW Floating Showroom
The Germans bring the coolest exhibit the Olympic Park visitors almost missed.
The Coke Beatbox
The fan fave at this year’s Olympics, and we give you a look
Acer’s ‘Journey’ in Olympic Park
Two floors of demos, data-collect and Acer Man
Cisco House
The first time Olympic sponsor blows it out of the Park--literally
+ EM RESOURCES
Video Projection Mapping
Projection Mapping is one of the top trends for 2013 as marketers push to take their “experiences” to the next level with new and emerging technology. Projection Mapping comes with big opportunities and a learning curve you’ll want to embrace in order to rock and roll. In this first-of-its-kind online class, industry experts give you the lowdown on Projection Mapping. Here you’ll learn what it is, how it works and what it’s awesome.
Mobile Strategies for Event Marketing
Watch this webinar and get mobile event strategies that will elevate the way attendees experience your next event. Mobile doesn't just improve the event experience; embracing mobile gives you a completely new and innovative way to engage attendees, deliver event related content before, during and after the event, and increase word of mouth and social buzz!
Event Technology Outlook 2012
The Event Marketing Institute (EMI) and Active Network present a webinar based on the EMI/Active Network Research Report – The Connected Event, Key Insights into 2012 Event Technology Trends. We’ll discuss the current state of event technology from the perspective of event owners and producers as well as corporate exhibitors and event marketers. View Now!
Portfolio Consolidation: When Less Really is More
As marketers prove the event payout, portfolio consolidation heats up.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
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