Super Bowl Archives - Event Marketer

Posts tagged with ‘Super Bowl’

February 28, 2017

EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...

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February 23, 2017

AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October,...

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February 7, 2017

Super Bowl LI: Our Roundup of Activations and Events

Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands leveraged experiential to engage NFL fans and beyond. Experiences popped up across the city, from the...

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