stunt Archives - Event Marketer

Posts tagged with ‘stunt’

December 11, 2017

Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC

Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...

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December 4, 2017

Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation

British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...

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October 16, 2017

Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers

One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone...

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March 22, 2017

Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City

Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the...

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