State Farm Archives - Event Marketer

Posts tagged with ‘State Farm’

July 20, 2018

State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball

State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...

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July 6, 2018

Why the Industry is Embracing the Tiny House Trend

Five brand activations that leveraged the ‘less is more’ mentality  Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....

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June 15, 2018

Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year

State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values   Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...

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October 30, 2017

State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference

State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk...

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