Posts tagged with ‘speakeasy’
At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
“The cool thing about being able to make an experience with multiple different IPs is that it allows the fans themselves to make their own journey throughout The Lodge and to focus on things that they personally enjoy from a viewership and an IP perspective.” –James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming Contrasting Austin’s...
How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering...
Extreme Personalization: 10 Ideas to Customize Engagement for Attendees
The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.
Sober-Curious: Why Non-Alcoholic Events are Trending
Consumers pursuing a balanced lifestyle are gravitating toward booze-free experiences As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also...