retail Archives - Event Marketer

Posts tagged with ‘retail’

January 12, 2018

Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience

The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to...

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October 16, 2017

Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers

One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone...

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