Posts tagged with ‘retail’

July 10, 2023

Ashley’s Beach Retreat Invites Consumers to Envision Their Ideal Outdoor Setups

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on...

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March 14, 2022

Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed...

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October 11, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to...

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