Posts tagged with ‘race sponsorship’
Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound and emotional convergence. It was pure delight. And the race hadn’t even...
Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. Grand Prix over the weekend. There was also a roster of top-tier sponsors on the grounds at Circuit of The Americas (COTA), luring attendees in with sampling, technology, curated photo moments and, in one case, robot bartenders....
Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd
A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago, Tough Mudder launched by word of mouth on Facebook, drawing several thousand participants in its first year. Now a platform with five different styles, and over 130 events per year in North America, Tough Mudder cleanly staked its claim early...
Team-Building is the Real Winner of Bloomberg’s Square Mile Relay Event Series
A team from Wells Fargo may have won the race, but athletes of all abilities were winners in one way or another during the running of the Bloomberg Square Mile Relay on May 4, held for a second year in New York City’s financial district.