Posts tagged with ‘pop-up’
Roundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no...
How Brands are Leveraging Outdoor Venues to Safely Engage Consumers
It’s hard to believe that just one year ago we were packing crowds into sports arenas, festival grounds and pop-up environments. In the age of COVID-19, the opportunities to engage consumers in person look vastly different. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers...
This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood
CBD dispensaries are opening up across the country as modern apothecaries offering an array of cannabidiol-based treatments and products for consumers. In a playful spin on the cannabis and CBD space, Real California Milk activated a CBD—that is, California Based Dairy—Dispensary in Venice, CA. The pop-up, which opened for one day on Feb. 22, served...
American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star
As the Official Card of the NBA, American Express touches every corner of the organization, from the league executives to the teams to the players to the merchants to the fans. At NBA All-Star Weekend in Chicago, Feb. 14-16, the brand took the time to engage some of those partners in a relevant setting. Recognizing...